Tag Archives: quotes


Cialdini’s seminal work on the psychology of “Influence” begins with an Einstein quote: “Everything should be as simple as possible, but not simpler.” It’s worth stopping and mulling on it … …

De Bono argues for a world with more Simplicity in his book on that title. Modern systems can be unnecessarily complicated. The challenge of achieving simplicity requires a lot of creative techniques.

A great design often appears staggeringly beautiful in it’s simplicity but that doesn’t mean that it didn’t require “99% perspiration” in order to get there. Whilst the end product might be beautiful, the design process can appear very messy, especially when you are in the middle of it.

More to follow ….