Another excellent video from Rory Sutherland

This video is a cracking watch … Rory, described as a thinking man’s Boris Johnson, discusses “interventions for the good” and transport decision-making gets a special mention.

Rory describes that the problem is that most train journeys start with a car journey.  Hence,  he describes modal shift as an “asymmetric decision” because the vast majority of time, you take the decision on whether to get the train when you’re already in a car. There is all sorts of extra anxiety such as “When is my train ?”, “Is it running on time ?”,  “Will I get a parking space ?”, “Will the car be safe ?”, “Have I got change to buy a parking ticket ?”.  Hence, it is much easier to stick with the status quo and stay in that warm comfy car.

Hence, the technological solution – the journey planner – can help lift the decision-making into a fair playing field. Journey planners, such as Transport Direct, allow the would-be traveller to make the decision on how to travel before they set out.  The best course of action might still be the car, but at least the options are more likely to be considered fairly.

Quick link (whilst I sort out the embed feature).


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